“Laughter is Medicine: HFC Brings the Funny & Education to the Discussions About Alzheimer’s Disease”

The Balm In Gilead’s National Brain Health Center for African Americans partners with a diverse group of organizations, academic centers, and other community-based organizations to support its mission to increase awareness among African American communities about brain health and cognitive issues like dementia and Alzheimer’s disease. It takes a village, and The Balm is proud to highlight HFC’s work (formerly Hilarity for Charity). Founded in 2012 by Seth Rogen and Lauren Miller Rogen (HFC) is a national non-profit organization whose mission is to care for families impacted by Alzheimer’s, inspire the next generation of Alzheimer’s advocates, and be leaders in brain health research and education.

HFC is accelerating progress in Alzheimer’s care, prevention, and support all while bringing some laughs and light to the too-often disheartened Alzheimer’s space. The organization’s blend of comedy, entertainment, and education helps bring much-needed awareness to this disease for which there is currently no cure. In addition to hosting its signature live events and Brain Health Dinners, HFC has raised over 13 million dollars and awarded over 325,000 hours of in-home care relief to Alzheimer’s family caregivers through their Caregiver Respite Grant Program. In addition to providing caregiver respite, HFC organizes online support groups to build caregiver community and connectivity, engages young people across the country to become Alzheimer’s advocates, funds prevention-focused and brain-health research, and teaches people how to care for the health of their brains today, so they can reduce their risk tomorrow.

The Balm commends HFC for their amazing work. We look forward to partnering with them in the future as a part of The NBHCAA’s mission to improve brain health equity and disrupt the impacts of Alzheimer’s and dementia in congregations and communities nationwide. To learn more about HFC, brain health, and how you can get involved, visit them on the web at https://wearehfc.org/brainhealth/